Women's Health

East Tamaki Healthcare aims to offer affordable consultations on a range of women’s health issues.

Our experience allows women to gain a better understanding of their health, and gives them the ability to take often simple changes in lifestyle and diet, with the occasional addition of alternative remedies to improve well being.

The range of women's issues include

  • Periods,

  • PMS,

  • Menopause,

  • Osteoporosis,

  • Contraception,

  • Bladder control,

  • Cervical smear tests and breast checks,

  • An adult education tool on women’s health, and

  • Free cervical smear tests and well woman checks for women who meet the eligibility criteria.

Pink Check- the Women’s Health Campaign.


Women’s Health Initiative

Pink month was held from 1st of Nov to 30th Nov 2008, mainly to improve the health of women. Main emphasis were on issues related to sexual health, family planning, screening for gynecological cancers (i.e. cervical and breast cancers), education on healthy eating and healthy action, and upgrading patient information on daily records. In addition, Human Papiloma Virus (HPV) vaccinations were offered for those who are eligible.

Main captive population was women between the age group 16 – 70 years, this include cervical smear for 20 – 70 years, mammogram referrals for those between 45 – 65 years. Women attending pink checks in the month were also offered blood sugar screening, measurement of vital parameters (such as Height, Weight and BMI).

All the women in the eligible age groups were encouraged to undertake the pink checks during the month and all those who participated were given a small gift as token of appreciation. In addition, a draw was run to select winners, for whom special gifts were given (i.e. car seats, weighing scales, first aid kits, hampers etc).


  • Total of 3802 pink checks were done in the month
  • 745 cervical smears were done
  • 438 mammogram referrals were done

Compared to routine figures of mammogram referrals and cervical smears done in the past, the above figures show a significant increased of these screening programmes in the pink month. On an average 470 cervical smears were done per month in the previous 12 months and this was increased to 745 in the pink month. Similarly, 269 mammogram referrals were done per month in the previous 12 months, which increased to 438 in the pink month.
Participation by ethnicity in the pink checks showed a good balance of ethnic communities covered by the ETHC population (47% Pacific, 15% Maori, 20% Indians & 19% others).

How we made a difference in the pink month: 

  1. Responsive environment (decorations to suite the occasion, warm/friendly reception etc.).
  2. Marketing the concept to recipients and opportunistic approach.
  3. Targeting the hard to reach population (Maori/Pacific).
  4. Incentives to encourage participation (gifts to all).
  5. Healthy competition between centers of ETHC.
  6. Availability of trained staff to offer services (i.e. smear takers in all centers).
  7. Individual champions and nurses taking the leadership.
  8. Team approach and can-do attitude.
  9. Constant monitoring and feed back on performance